by Angela Woltman | May 12, 2016 | Marketing
Let’s be honest: some days it seems that social media has gotten out of control. Not only is there a new platform seemingly every week, but even the platforms you’re already familiar with have endless updates, new features and new algorithms. It can make any...
by Angela Woltman | Jan 5, 2016 | Marketing
On The Twelfth Day of Christmas As we’ve (hopefully) taught you through these 12 days of Christmas, social media for business is all about finding new and more effective ways to engage with your target audience. Whether that means starting meaningful conversations on...
by Angela Woltman | Jan 4, 2016 | Marketing
On The Eleventh Day of Christmas What is the most powerful form of marketing? If you ask 10 people this, at least nine of them will probably answer ‘Word of mouth!’. We agree…but we also know that word of mouth marketing doesn’t just happen on its own as so many...
by Angela Woltman | Jan 3, 2016 | Marketing
On The Tenth Day of Christmas Hashtags are widely misunderstood (and misused), but they can help you gain traction, new connections and engagements on certain platforms. Simply put, hashtags are a way to categorize information on a specific platform. Twitter is the...
by Angela Woltman | Jan 2, 2016 | Marketing
On The Ninth Day of Christmas… Pretty much the same types of businesses that will be successful using Instagram will also be successful using Pinterest. The audience is similar in age (teens through early ‘30s), though Pinterest is predominantly preferred by...
by Angela Woltman | Jan 1, 2016 | Marketing
On The Eighth Day of Christmas my e-Team Gave to Me Is your business using Instagram? If your target market is younger (the majority of Instagram users are under 30) and your product has a strong visual component (think restaurants, retail or travel), you should be!...
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