Name & Link of Article: 11 Social Media Trends to Watch Out for 2018

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Article synopsis: We’re always on the lookout for what’s trending in the social media world and this is a great glimpse into the future. It also sums up what was hot in 2017, which is a great reality check for companies that haven’t updated their online marketing strategy for a while. The theme of 2018 will be more relevant content, increased importance of ‘social listening’ and more channels for publishing on social media (a content marketer’s dream come true!).

A good read for: Any business owner or marketing manager who wants to make sure their online presence is capitalizing on the biggest trends.

Why the eSpark team liked it: It’s always nice to get confirmation that your strategies are on point—and we absolutely adore content marketing (and no, I’m not biased just because I’m a writer!). It was great to take a peek into the ol’ crystal ball and see what’s coming down the road.

Fave article quote: It can be disappointing to customers when they want to read your latest news and the update they see has nothing to do with your brand. In fact, nearly three out of four users get frustrated when content isn’t relevant to their interests.