We all know that blogs are a great way to increase our Search Engine Optimization (SEO) and develop an audience for our products or services. They’re also a great way to set ourselves apart as thought leaders in our industry. However, knowing you need a well-written blog and actually putting it into practice are two different things. If you currently have a blog and it’s not delivering the results you want, you could be making one of these five common mistakes.

The Copy is Not Written Well

Unless you’re a writer, you will probably struggle with writing your own blog. The same is true if you are delegating it to a person on your staff who is not a writer. Many business owners think they can get away with a blog that has typos, misused words, or stale copy because of the industry they are in. The truth is, the content of your blog is just as important as having the blog itself. With the enormous amount of information to be read online these days, no one will pay attention to a blog that isn’t written well—and it could even hurt your reputation.

You’re Not Consistent

That initial excitement of starting a blog and getting your opinion out there fades pretty quickly, especially for business owners who have multiple hats to wear. Many businesses start a blog and post multiple times in the first few weeks, then trickle down to once a week, then fade away into weeks between posts. Consistency is key when building an audience. If you don’t post regularly, you won’t achieve the results you want.

You’re Not Giving Enough Value

What are your blogs about? Are you giving useful information to the readers about your industry, sharing practical how-to or DIY tips, or sharing your spin on current events? Many business owners think their blog is a place to sell their products or services, but nothing could be further from the truth. If your readers are not taking something valuable away from each post, they will quickly stop reading.

You Have Not Developed a ‘Voice’

What sets you apart from others in your industry that are blogging? Does the blog’s tone match that of your overall branding? Bland, boring posts are no fun to read—even if they are giving value. You need to decide before you begin your blog what your ‘voice’ will be and stay consistent with it. It probably won’t appeal to all readers, but it will hook the ones you really want as clients.

You Haven’t Identified Your Target Market

Do you know who you’re writing your blog for? Writing for a target market of 30-something working mothers is much different than writing for millennials or CEOs of large companies. If you don’t know who your target market is, you’ll be lost when it comes to topics to discuss, tone to use, and where to promote your blog to reach your ideal clientele. Though blogs can be incredibly useful online marketing tools, they must be done correctly to achieve the results you want. If you’d like help creating or maintaining your business blog, please reach out to our talented team. We’d love to help!

eSpark Fall Blog Special!

Ready to launch your blog for fall or need help ramping up your current content strategy?
eSpark Media is offering a fall special of 5 blogs for $100. That’s a savings of $150! Here’s what
you get:

  • 5 original blogs of 400-600 words
  • 1 image
  • 2 edits for each blog
  • Ongoing discount if you’d like further blogs after initial 5

Whether you use them all at once for a new blog or schedule them consistently for an established blog, this special is too good to pass up! Want more information? Please fill out our contact form and our content writer will be in touch!