As we talked about in the introduction to this series of articles on Social Media Etiquette, there are five major areas you need to pay attention to when it comes to your business’s online social presence. Today, we will be talking about the first area, your profiles.
It’s essential to fill out your profiles for each social media account completely, consistently, and accurately. This includes a clear and concise description of your business, your most updated company logo and your website URL. If any of these areas are missing, you are losing out on SEO and possible new clients. If any of this information is contradictory, you run the risk of confusing possible clients (which almost never leads to them doing business with you).
There is much debate in the social media world whether your profile pictures should be a picture of you, the business owner, or your logo. A general rule of thumb is that if you are trying to promote yourself (if you are a real estate agent, for example, or sell insurance), it’s a better idea to use a professional headshot. If you are trying to brand your company as a whole (a restaurant or online store, for instance), you should use the company logo.
Bio portions are also an important part of your social media profiles because they are the perfect place to leverage keywords and tell your prospects exactly what you do, what makes you different from your competitors and the experience your team has. Make sure you have a link to your website as well. Better yet, have a link to a landing page with the targeted information you want to share with those engaging in that social platform. Review bios every three months so you can make sure they are up to date.
Contact information is another crucial part of your social media profile. The end goal is to have your followers engage with you in some way, shape or form, so make it easy for them! Have the link to your website, a phone number, an email address and ways to connect to your other social media accounts. The more options you can offer, the better. Remember, all platforms are different, so make sure you are using appropriate contact information for each. This is another important area to review periodically. If a potential customer tries emailing an address they found on your Facebook page and it bounces back, they may very likely give up and contact your competitor.
Your interests are an area on some social media platforms that people tend to skip over. Don’t make this mistake! This is a great place to get in some searchable keywords. Fill in favorite books, documentaries or profiles of influential people in your industry. Remember, the goal is to be known as an expert in your field!
Don’t pass up the chance to maximize every part of your social media, including your profiles. If there are any blank spaces in your business profiles, chances are, you are leaving something on the table that could be working for you.